If you’ve been thinking about buying a new car, now might be your moment. Ford is slashing prices across its lineup starting this week — and the discounts are serious.
Starting Thursday, Ford is offering “employee pricing” to everyone. That’s the same deal normally reserved for company workers. The promotion is called the “From America for America” plan, and it’s open to all U.S. shoppers.
Why Ford Can Afford This — and Others Can’t
So, why is Ford doing this now? Simple: they’re in a stronger spot than many rivals. About 80% of the vehicles Ford sells in the U.S. are built right here at home. That gives them more protection from the steep new tariffs President Trump just announced on imported cars and parts.
Competitors like General Motors and Stellantis (Chrysler’s parent company) build only about half their U.S. vehicles domestically. That means they’ll take a bigger hit from the tariffs — and are more likely to pass those costs on to buyers.
Ford is turning its full lots into a strength. The company has over four months’ worth of vehicles in stock, while most other carmakers average closer to three. This gives Ford the flexibility to offer deep discounts and move product fast.
What’s On Sale — and What’s Not
The price cuts apply to many popular models, including the Mustang Mach-E and the Maverick — even though those are built in Mexico. Some models, like the heavy-duty Super Duty trucks, are excluded from the deal.
But for most buyers, there’s still a lot to choose from — and big money to save. Ford hasn’t said exactly how much each vehicle is marked down, but employee pricing usually knocks thousands off the sticker price.
The promotion runs through June 2, so shoppers have a window — but it won’t last forever.
What It Means for You
Car prices are already climbing because of tariffs. Many shoppers rushed to dealerships in March to buy before prices went up even more. With this new deal, Ford is hoping to keep that rush going — and win over buyers who are feeling the squeeze.
Bottom line: while other automakers are raising prices, Ford is cutting them. If you need a new ride and want to beat the tariff-driven spike, this could be your best shot.
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